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Media & Advertising
Publishers, adtech, agencies, and brand media strategies across platforms.
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Latest in Media & Advertising
Paramount Leaving California Could Mean Up to $21 Billion in Lost Annual Economic Output, Leaked Study Finds
4+ hour, 52+ min ago (344+ words) A leaked economic impact report also states that if Paramount leaves the state, as many as 57,980 full-time jobs would be lost If Paramount makes good on its threat to relocate out of California, the results would be devastating for the…...
AppLovin vs. The Trade Desk: Analyzing Diverging Revenue Trends for These Advertising Giants
1+ day, 7+ hour ago (271+ words) AppLovin's revenue has nearly tripled since late 2024, while The Trade Desk's has stalled — a widening gap that raises questions about their competitive positioning....
How to Build Different Campaign Worlds Around the Same Product
1+ hour, 13+ min ago (29+ words) Keep product identity fixed while changing environment, light, season, and audience context. One product can speak to very different …...
Paramount Leaving California Will Devastate Los Angeles Economy, Leaked Report Finds
5+ hour, 45+ min ago (214+ words) A leaked report from the Los Angeles Economic Development Corporation outlines devastating aftershocks that would follow if David Ellison pulled Paramount Skydance out of California. A copy of the report published by Politico reads, “At a minimum, relocating Paramount’s headquarters…...
Huge Job Losses & Economic Pain If Paramount Exits LA, County Report Says
6+ hour, 20+ min ago (302+ words) There will be harsh job losses and severe economic pain if Paramount carries out its threat to leave California over the antitrust action a coalition of blue state Attorneys General are pursuing to stop David Ellison‘s $111 billion merger with…...
How Meta, Google, and LinkedIn Approach Ad API Access
2+ hour, 37+ min ago (32+ words) One integration problem, three completely different trust models, and only one of them charges you per person. A product I am building needs …...
GPT-4o Ranks Freight Cancellations Well but Fails the Cost Test
4+ hour, 15+ min ago (721+ words) A large language model can rank shipping-cancelation risks just as well as specialized statistical tools, yet still lose money the moment a company acts on its predictions....
Social Media Marketing Essentials for Beginners
7+ hour, 19+ min ago (244+ words) Social media is no longer just a place to share photos, videos, or personal updates. For businesses, creators, and professionals, it has become an …...
It's official, streaming is now just as expensive as cable, and services can now cost you up to $702 a year — with Disney+ and Apple TV being the worst for price hikes
11+ hour, 26+ min ago (425+ words) Try a 200% increase over the last five years for Apple TV alone Compared to prices from five years ago, subscription costs today are through the roof. We're pretty used to the odd price hike — Peacock recently raised its prices for…...
Why Transit Media Advertising Still Works in a Digital-First World
7+ hour, 18+ min ago (609+ words) Discover how transit media advertising builds brand awareness through bus, cab, auto-rickshaw and e-rickshaw branding with strategic outdoor campaigns....